Our founder, Annabell was just 26 years old when she was diagnosed with Stage 3 Breast Cancer that started in her armpit (from daily use of antiperspirant) and ended up in her right breast. After six rounds of chemotherapy and five surgeries and still no sign of remission she decided to put her faith in holistic medicine. Finally, after less than 9 months she went into remission from the help of Dr. Conway in Vancouver, WA.

After her journey and countless hours of research, she decided this needed to be shared with the world. The not-so-commonly known harmful risks of using a deodorant—and body products in general—that are slowly poisoning our bodies. We, by default, hand our children the same harmful chemicals when they hit puberty and need an underarm deodorant, among other beauty regiment products. Unfortunately, this leads to thousands of young adults with a whole range of health problems.

Annabell decided that there is a need to advocate to people about the harmful effects of bad elements, as well as educate about the alternatives, especially since a whole range of those commonly used ingredients are outlawed in several countries around the world, but sadly still used in the United States.

This mission has snowballed into a full line of skincare products that are not only made with clean ingredients, but work amazingly well. She tries to educate people about their health, skin and overall damage done to their bodies with the day to day products used.

We just launched 18 new skincare products formulated with the technology of science married with beautiful ingredients from nature.