Alejandra Viana launched her first business at age 19 in 2010, Leg Candy Apparel, a womens clothing line completely manufactured in Los Angeles. As a young entrepreneur, she was faced with many challenges that she conquered with hands-on training and real world experiences. Having her own business provided her with insight to her innate skills and interests. This realization led her to continue pursuing her education and ultimately, getting her Bachelors in Marketing at the College of Business and Economics, California State University Fullerton, Class of 2017.

In 2018, Alejandra wanted to give back to the community by getting involved with continuing education. She was a career coach for Santiago Canyon College, coaching and guiding high school students in the Orange Unified School District. And in 2019, Alejandra become a part of the redevelopment and rebranding of the Digital Media Center in Santa Ana. A place that hosts the Orange County Small Business Development Center, Santa Ana College Digital Media and Film/TV classes, a business incubator, and also co-working offices.

Currently, Alejandra has been building her network and experimenting in various industries. She entered the Advertising Agency world by getting an account executive position at Omnicom working with clients like AT&T and American Express. Along with this role, Alejandra continues to nurture her own marketing consulting company which launched in 2015, AV Marketing Solutions, has given her the opportunity to always provide assistance to small business owners, specifically serving clients from the BIPOC communities. AV Marketing Solutions provides a personalized custom approach to marketing and digital organization.