Have you taken the opportunity to leverage the biggest, free marketing platform there is?
In this day and age, you could be potentially LOSING hundreds of thousands, even millions.. BIG money by not having a social media plan for your business.
Social media is here to stay! And will actually be growing bigger every day as new users create profiles.
If not, it’s not too late to start.
Creating a solid presence on social media is great for building credibility, attracting steady traffic to your website, and gaining trust with potential consumers FAST! Even simply having a social presence tells search engines “this is a real, active, important brand” –so don’t neglect this step!
Did you know…
“With roughly 2.96 billion monthly active users as of the fourth quarter of 2022, Facebook is the most used online social network worldwide… The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes,” as said on Sprout Social.
And as said by Oberlo, “A recent survey on Instagram users’ statistics shows that the number of Instagram users is expected to hit 1.35 billion worldwide in 2023. This refers to internet users who access their Instagram accounts every month, regardless of the device used. “
The most mind blowing is, “About 18 million people in the US have downloaded TikTok from the Apple App Store” and “ On average, users spend more than 1.5 hours per day on TikTok.”
Imagine someone scrolling through their feed and stopping on your video regarding your product or service, now x that by even 1% of all the people that have these apps…. That’s a lot of money left on the table from potential customers!
What type of content is trendy right now you ask?
VALUE VALUE VALUE.
How is your business impacting lives? Changing lives?
Do you enhance your customer’s experience or help them in another way?
Whatever the XYZ is missing in between, this is your golden ticket!
Just imagine the right content could influence potential customers to purchase from your store or sign up for your services. Not only is the type of content important, but so is your strategy behind it. The right copy could do wonders to gain attention of your scrolling followers but the wrong photo could affect the click rate. That’s why having a solid content strategy is the KEY to success in the digital world.
Are you getting minimal results on Instagram?
No one is watching your videos on Tiktok?
Let’s talk about it!
Here are 4 tips to implement RIGHT AWAY in your marketing strategy:
1. Get clear on your audience
- Who are you selling to
- What are you selling
- Why are you selling it
- When do people need it
2.Understand the grind to build influence and engagement
- Utilize influencer and affiliate marketing
- Trial and error with different styles of captions
- Mixture of template and still photos
- Share videos as reels and in your stories
3. Don’t depend solely on social media
- Grow an email and text list to retarget them online
- Optimize your sales channels to funnel back to your closer
- Have a campaign (promotions/sales) strategy
- Drive traffic with SEO and/or Ads
- Implement giveaways or raffles
- Abandon cart, browse abandonment flows
- Set up tracking and analytics to know what’s working
4. Hire an expert that can help!
- They’ve done the guesswork
- They can expedite your results
- It’s worth the return on investment
- You’ll gain support and professionalism
- Help in expanding and scaling your business!
This may seem like a long list, but trust me.. it’s doable over time. Focus on ONE thing each day to better optimize your business plan. If you need more assistance with your content strategy, you can learn more about my services, and view my portfolio by clicking HERE!
Or attend my live training “How to Leverage Social Media in Your Marketing Strategy” on March 9th @ 1pm est. You can click HERE to register!
Sources:
https://sproutsocial.com/insights/facebook-stats-for-marketers/?amp
https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
https://www.oberlo.com/statistics/how-many-people-use-instagram