I’m a long time ad executive turned entrepreneur .I launched MASAMI, clean premium haircare in February 2020 and Isle de Nature, luxury. bee-powered home fragrance in September 2020. I am a breast cancer warrior — I was diagnosed in July 2021. I formed the Conscious Beauty Collective to help indie beauty & wellness brands connect, collaborate and join together to grow our businesses. We started with a pop-up in San Francisco in April 2022 and are moving to Natick Mall in Boston in September 2022.