Jennifer is a social psychologist who loves stories. While getting her PhD, she started to collect peoples’ stories about creativity. Overwhelmingly, people say they feel joy, pride, and exhilaration towards their creative ideas. But she also discovered a dark side – most people have a story about how someone else rejected their creative idea. So she started to wonder, could people love creative ideas – but also hate them? Now, a business school professor, her work shows that people – even experts – can hide their dislike of creative ideas. Her work explores the possibility that embracing a creative idea is not a rational process of knowing the answer, but a psychological process of managing our own and others feelings. Her work aims to provide people with tools to disrupt their own and others resistance to the creative ideas that would otherwise improve the quality of their lives and make the world a better place.