With the evergrowing importance of social media marketing, small business owners feel lost in the [...]
Continue ReadingArticles by Caroline Hess

7 Ways to Avoid Social Media Burnout
As a business owner, you most likely already know the importance of social media marketing. [...]
Continue Reading
3 Ways to Prepare for Instagram’s New Feed Updates
How Instagram is Updating its Feeds Last year, Instagram announced that it would be reintroducing [...]
Continue Reading
Which Social Media Platform is Right for Your Small Business?
Instagram. Facebook. TikTok. Pinterest. The list goes on and on. The thought of managing [...]
Continue Reading
5 Social Media Trends to Prepare for in 2022
From the rise of TikTok to the endless Instagram updates, there are major changes coming [...]
Continue Reading
5 Tips on Starting a Small Business for Introverts
In the world of business, being an introvert can begin to feel like a disadvantage. [...]
Continue Reading
ShowIt for Small Businesses: Is ShowIt Right for You?
I recently went through the exciting process of redesigning my website. As somebody who has [...]
Continue Reading
How to Start Selling on Shopify
In 2020, we saw a huge push towards e-commerce. With restaurants and small businesses forced [...]
Continue Reading
Why Your Small Business Needs to be on TikTok
If anybody would’ve told us in early 2020 that TikTok was going to be the [...]
Continue Reading
Are Engagement Groups Good for Your Small Business?
When it comes to social media, it’s no secret that engagement rate is one of [...]
Continue Reading
Creating a Brand Identity for Your Small Business
Your business’s brand identity is so much more than your logo. Although your logo is [...]
Continue Reading
Canva vs. Hootsuite: Everything You Need to Know About Canva’s Content Planner
In August, Canva announced its latest feature — a content planner. Available only to pro [...]
Continue Reading
4 Must-Have Apps for Starting a Business
Starting a new business is overwhelming. There are endless roles you have to play — [...]
Continue Reading